Survey Profile

Administration/Fielding Dates: April 9 to 30, 2024

Sponsor and Developer: EdChoice

Administration, Data Collection and Quality Control: Braun Research, Inc.

Population: General Population (Adults, Age 18+)

Parent of at least on child in K-12 education

Sampling Frame: National sample of adults (age 18+) living in the United States, including D.C.

Sampling Method: Mixed Method (Phone: Dual frame; Probability-based; Random Digit Dial (RDD); Text-to-Web (counted as cellphone) | Online: Non-probability-based; Opt-in panel)

Mode: General Population (Adults, Age 18+)

  – Cell Phone = 80% (including Text-to-Web)

  – Landline = 20%

Live Telephone for General Population, N=500

Online for General Population, N = 1,002

Phone/Online for School Parents, N = 2,319

Languages: English

Median Survey Time: Phone, General Population: 17.2 minutes

Text-to-Web – General Population: 15.0 minutes

Online – General Population: 16.3 minutes

Online, School Parents: 17.3 minutes

Sample Sizes: General Population, N = 1,502

School Parents (Plus Oversample), N = 2,319

Quotas: Black School Parents, N = 605 [600]

Hispanic School Parents, N = 601 [600]

Weighting: General Population: Age, Census Division, Gender, Ethnicity, Race, Education, Phone Usage

School Parents: Age, Census Region, Gender, Race

Online Participation Rate: 14.9%

Phone Response Rates: Cell = 2.3%, Landline = 1.0%

Questionnaire and topline results: Click here.

Project Contact: John Kristof, john@edchoice.org

Colyn Ritter, colyn@edchoie.org

Paul DiPerna, paul@edchoice.org

Alli Aldis, alli@edchoice.org